Italic

Luxury without labels—an elevated digital retail experience.

Overview

Brand: Italic
Industry: Fashion & Lifestyle
Platform: Shopify Plus
Focus: eCommerce Optimization, UI/UX, Performance Scaling

Italic bridges the gap between luxury craftsmanship and accessible pricing, offering high-end products without traditional brand markups. The challenge was to refine their digital storefront to enhance usability and optimize performance for an expanding global audience.

"A RETAIL EXPERIENCE AS EFFORTLESS
AS OUR STYLE."

Italic Team

SOLUTION
A CONTENT-FIRST DESIGN

By reimagining Italic’s digital presence, we delivered a refined shopping experience centered around intuitive product discovery, seamless browsing, and a modern aesthetic. The redesigned interface enhances product storytelling while maintaining a clean, luxury-inspired layout.

Results

  • RESULTS
    • 50% Increase in user retention
    • 30% Improvement in conversion rates
    • Optimized site speed for faster checkout experiences
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