Antler
Bringing Sustainable Avocado Oil to the Digital Shelf
Overview
Brand: Avoca
Industry: Food & Wellness
Platform: Shopify
Focus Areas: Brand Storytelling, UX/UI, eCommerce Strategy
Avoca, a premium avocado oil brand, sought to differentiate itself in a crowded wellness market by showcasing sustainability, premium sourcing, and health benefits through an immersive digital experience.
"New site is Apple level."
Challenges
- Conveying Sustainability & Quality
- The brand needed to communicate its farm-to-table philosophy clearly.
- Optimizing for Conversions
- Ensuring an easy-to-navigate store with clear product discovery.
- Brand Differentiation
- Establishing Avoca as a market leader through a compelling digital presence.
Solution
- Story-driven website design featuring farm photography, eco-conscious packaging, and an educational approach.
- Minimalist UI with earthy tones, highlighting the purity and quality of the product.
- Clear product pages detailing nutritional benefits, usage suggestions, and sustainable practices.
- Integration of trust-building elements such as certifications, customer reviews, and transparency on sourcing.
Results
- Increased trust and engagement from transparency-driven storytelling.
- Higher conversion rates due to user-friendly navigation and clear product descriptions.
- Stronger brand identity reinforced through immersive content and a seamless shopping experience.