Hylo Athletics
Sustainable Performance Footwear
Overview
Brand: Hylo Athletics
Industry: Sustainable Footwear
Platform: Shopify Plus
Focus Areas: Performance Optimization, Sustainability Messaging, UX/UI Design
Hylo Athletics is a sustainable performance footwear brand aiming to merge eco-conscious materials with high-performance designs. The challenge was to translate this vision into a compelling eCommerce experience.
"New site is Apple level."
Challenges
- Sustainability Messaging
- Educating customers on the eco-friendly materials and processes used.
- Performance Meets Fashion
- Positioning the brand as both stylish and technically advanced.
- Customer Retention
- Encouraging repeat purchases and brand advocacy.
Solution
- Dynamic product pages highlighting sustainability efforts and performance benefits.
- Minimalist, high-speed UI for a seamless shopping experience.
- Community-driven messaging reinforcing the brand’s activism and eco-conscious mission.
Results
- Higher engagement and brand loyalty due to strong sustainability messaging.
- Increased conversion rates from intuitive design and clear product storytelling.
- Growing community of repeat customers who resonate with the brand’s mission.