Abel Fragrance
A bold approach to sustainable luxury fragrances.
Overview
Brand: Abel Fragrance
Industry: Luxury Fragrance
Platform: Shopify Plus
Focus: Brand Storytelling, UX/UI, Conversion Optimization
Abel Fragrance is a leading brand in the world of sustainable, natural perfumes. They needed an immersive online experience that highlights their commitment to clean beauty while elevating the digital fragrance discovery journey.
"FRAGRANCE MEETS MODERN TECHNOLOGY."
Abel Team
SOLUTION
A CONTENT-FIRST DESIGN
To reflect Abel’s craftsmanship and sustainability values, we created a sensory-rich digital experience with interactive elements, engaging storytelling, and enhanced product visuals. The new site effectively communicates the brand’s ethos while driving engagement and sales.
Results
- 45% Increase in mobile conversions
- 40% More engagement with fragrance exploration tools
- Seamless shopping experience with personalized recommendations.